Integrating Sustainability Principles With AI-Driven Entrepreneurial Strategies

In an era marked by climate change, resource scarcity, and growing social responsibility, integrating sustainability into business strategies is essential. AI transforms how entrepreneurs identify opportunities, optimize operations, and deliver value. The convergence of sustainability principles with AI-driven entrepreneurial strategies presents a path toward building resilient and ethical ventures. AI enhances sustainable practices by enabling smarter resource management, predictive analytics, and automated decision-making that aligns with environmental and social goals. When entrepreneurs harness AI with a sustainability mindset, they can innovate responsibly, minimize environmental impact, and create long-term value for both business and society. Further exploration of sustainability and AI-powered entrepreneurship collaboration may drive meaningful innovation and foster a more equitable, sustainable global economy. Integrating Sustainability Principles With AI-Driven Entrepreneurial Strategies explores sustainable business practices, AI for sustainability, and entrepreneurship empowerment strategies. It provides a solid understanding of sustainability in modern business, offers actionable strategies for integrating it into practice, showcases AI s role in advancing sustainability, and inspires impactful ventures. This book covers topics such as ethics and law, advertising, and women in business, and is a useful resource for business owners, entrepreneurs, computer engineers, academicians, researchers, and environmental scientists.

Muhammad Abu Naser holds extensive expertise as a proficient consultant, researcher, and course leader, accumulating more than two decades of teaching and research involvement. Additionally, he brings seven years of valuable commercial experience in the field of Information Technology. Dr.Naser demonstrates confidence in delivering presentations to diverse audiences, ranging from technical experts to those with less technical background. He is enthusiastic about embracing new intellectual challenges in his professional journey. Dr. Naser embarked on his academic journey at London Metropolitan University in 2003, starting as a consultant and later progressing to the position of a lecturer in 2005. His significant contributions resonate not only within London Met but also encompass prestigious institutions worldwide and the University of London. Prior to his entry into academia, Dr. Naser held managerial positions in renowned organisations such as Ford, Granada, Tesco, Command Software Systems, and Corona IT. Notably, he served as the Managing Director in a multinational organisation. As a business consultant, Dr. Naser played a pivotal role in revitalising a financially struggling company, steering it towards profitability through successful ventures and direct sales, both nationally and internationally. Dr. Naser has actively participated in numerous collaborative research projects on both national and international scales. His involvement underscores a commitment to advancing knowledge and contributing to the global research community. In addition, he has taken on leadership roles in organising and chairing several national and international research conferences. This demonstrates not only his dedication to academic discourse but also his ability to facilitate and contribute to scholarly discussions on a broad spectrum of topics. Dr Naser hold a pivotal position within London Met’s Centre for Applied Research in Empowering Society (CARES), specifically contributing to the Education for Sustainable Development (ESD) Specialist Group and the Developing Economics group. These centers are committed to tackling real-world challenges, fostering innovation, and advancing knowledge in relevant fields. This year, he and his team successfully secured research funding from the Mayor of London and are actively working to address social and economic issues affecting the city's youth. Recently, he submitted a €1 million proposal for an international collaborative research project involving Switzerland, Poland, and Romania, where he served as a consultant. Currently, he and his team are preparing a near million research bid in collaboration between the UK and Brazil. Overseeing and presiding over global academic conferences across diverse locations, skilfully generating income and publications through effective management.

Liliane Segura , PhD in Finance within the field of Administration from Mackenzie Presbyterian University, Master's degree in Strategy from FEA-USP. Bachelor's degree in Accounting from FEA-USP. Post-doctorate in Administration from the University of Salamanca (Spain), Specialization from CSU - Fresno in Entrepreneurship Business Plan at California State University, Fresno, United States. Certified by IACAFM (International Association of Certified Accountants and Financial Managers) in IFRS. Currently serving as the Coordinator of the Undergraduate Accounting Program at Mackenzie Presbyterian University. Works as a professor and researcher at Mackenzie Presbyterian University in undergraduate, graduate, and doctoral programs (PPG-CFE). Additionally, teaches various MBAs and in-company courses. Actively participates in national and international projects funded by CAPES and international funding agencies. Director partner at Open-book Accounting and Financial Advisory. Consultant and partner at L&L Segura in the financial and accounting area. Possesses extensive experience in the financial and accounting sectors of retail companies. Research interests include Corporate Governance, Corporate Social Responsibility, Corporate Finance, and Corporate Accounting.