Integrating Marketing and Supply Chain Management : Converging Paths to Holistic Business Success

Fotiadis, Thomas; Folinas, Dimitris; Lindgreen, Adam; Gasteratos, Antonios; Vassiliadis, Christos

ISBN 10: 1041096127 ISBN 13: 9781041096122
Published by Routledge, 2025
Language: English
Condition: New Soft cover

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