Integrated Marketing Communications
Language: English
Published by Thomson learning Australia, Australia 11/1/2011, 2011
- Softcover
- Used
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This 3rd edition of Integrated Marketing Communications continues to offer comprehensive and focussed coverage of the Asia Pacific marketing communications environment. These are USED books. Please only purchase if you are happy with that. Images & Editions We use stock images and database descriptions based on the ISBN. The image shown may NOT be the actual book cover you will receive. Covers, editions, printings, and publishers may differ. If you need a specific cover, edition, or printing, please contact us before purchasing. What "Used" Means Because these books are pre-owned: Colouring books may be coloured in Textbooks may have answers filled in, highlighting, notes, or underlining Workbooks may have writing inside Access codes, download codes, CDs, DVDs, or online content are usually missing or already used Books that originally came with toys, inserts, maps, cards, or bonus items will usually NOT include them Pages may be folded, marked, or show normal signs of use If you are buying a book for anything other than reading (e.g. colouring, study use, collecting, gifts, specific covers, bonus items, or digital access), used books may not be suitable. Condition All books are listed as Used - Good Books are clean and readable but not new Some books may have: Writing, highlighting, or markings Folded pages or minor wear A small warehouse or inventory sticker on the spine Original retailer stickers (we do not remove them) Our Process We purchase books by the pallet and scan thousands at a time. For this reason, we cannot photograph or individually inspect every book. Acknowledgement By purchasing, you acknowledge that: You understand the book is used You accept the condition and limitations described above Stock images and descriptions may not exactly match the item received Thank you for supporting Oak Books and helping give books a second life.…
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- Title
- Integrated Marketing Communications
- Author
- William Chitty; Nigel Barker; Michael Valos; Terence A. Shimp; Bill Chitty
- Publisher
- Thomson learning Australia, Australia 11/1/2011
- Publication year
- 2011
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0170191540
- ISBN 13
- 9780170191548
- Edition
- 3.
"Synopsis" may belong to another edition of this title.
About the Author
Terence Shimp is Distinguished Professor Emeritus at the University of South Carolina where he was a faculty member for 29 years and earned a number of teaching awards, including the Amoco Foundation Award. The former W. W. Johnson Distinguished Foundation Fellow and Chair of the Marketing Department in the Moore School of Business, Dr. Shimp also taught at Kent University. He has published widely in marketing, consumer behavior, and advertising, and received the American Academy of Advertising's lifetime award for outstanding contributions to research in advertising. Past president of the Association for Consumer Research, as well as the Journal of Consumer Research policy board, Dr. Shimp has represented the Federal Trade Commission and various state agencies as an expert witness in issues concerning advertising deception and unfairness. Terence A. Shimp received his doctorate from the University of Maryland.
Bill Chitty was a lecturer in marketing at the Murdoch Business School. He taught, and had a research interest in, marketing communications and services marketing. He co-authored several refereed conference papers that were presented at various academic conferences in Australia and overseas, and research papers that have been published in the Journal of Marketing Communication, the Journal of Internet Business Studies, Marketing Intelligence and Planning and Psychology and Marketing. He has also co-authored two other marketing texts – Marketing 3 and Services Marketing. Prior to joining Murdoch University in 1992, Bill was employed as a marketing manager in the telecommunications industry responsible for the marketing of network products.
Dr. Nigel Barker is Adjunct Lecturer for The University of Adelaide and the Adelaide Graduate School of Business, and regularly lectures for various graduate schools and universities throughout Australia and overseas. Nigel has taught a wide range of subjects including, Strategic Marketing, International Marketing, Consumer Behaviour, Marketing Communications and Brand Management. Following his move from the UK in 1997 where Nigel held a range of marketing positions, he gained his Masters in Marketing from Charles Sturt University. Nigel now focuses most of his attention on academic lecturing and undertakes many classes for both The University of Adelaide and AGSB. Nigel also runs his own marketing consultancy and has undertaken projects for a range of Adelaide based organisations, as well as for various government institutions in conjunction with his lecturing commitments.
Dr Michael Valos is Senior Lecturer in Marketing at Deakin University, Melbourne, where he teaches Promotional Strategy and Online Marketing. His research interests include digital marketing, multi-channel marketing and health promotion. Prior to becoming an academic he was a marketing executive in the telecommunications sector in the areas of product management, business planning and marketing communications. He was top student in the Monash University Master of Marketing Program in 1995. He regularly writes and is quoted in Marketing Magazine. He has won an outstanding paper award from Emerald Publishing for the Marketing Intelligence and Planning journal and has forthcoming papers in the Journal of Marketing Management and the Journal of Strategic Marketing.
"About the title" may belong to another edition of this title.
Oak Books
Ouyen, VIC, Australia
AbeBooks seller since January 30, 2026
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