Integrated Marketing Communications: A Global Brand-Driven Approach
Language: English
Published by Palgrave Macmillan, 2022
- Softcover
- Used
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
AbeBooks seller since December 22, 1999
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Add to basketItem description from seller
This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9783030764159.
Seller Inventory # 4146054
- Title
- Integrated Marketing Communications: A Global Brand-Driven Approach
- Author
- Kitchen, Philip J.
- Publisher
- Palgrave Macmillan
- Publication year
- 2022
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 303076415X
- ISBN 13
- 9783030764159
- Edition
- 2nd Edition
- Item weight
- 700 grams
- Seller catalogs
- Business
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today.
It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic.This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.
"Synopsis" may belong to another edition of this title.
About the Author
Philip J. Kitchen is Professor of Marketing, ICN-Artem School of Business, Nancy, France and Emeritus Professor University of Salford, UK and Brock University, Canada. Professor Kitchen is Founder and Editor of the Journal of Marketing Communications (Routledge), and Founder of the International Conference on Corporate and Marketing Communications (held annually since 1996). He has twice served as guest editor for the European Journal of Marketing. He has published over 200 papers in journals including Journal of Business Research, European Journal of Marketing, Journal of Advertising Research, International Journal of Advertising, International Journal of Human Resource Management among others, together with 20 published books on marketing communications, corporate communications, marketing management and marketing theory. He has been Visiting Professor or Affiliate Professor at major universities in France, Norway, Cyprus, Israel, Colombia, Turkey, Italy, and India, and has presented as Invited or Keynote Speaker at over 50 academic and practitioner conferences.
Marwa E. Tourky is Associate Professor of Marketing and Brand Management at Cranfield School of Management, UK, and Programme Director of prestigious MSc Strategic Marketing. Previously she was Senior Lecturer at Exeter University Business School. Her research is focused in areas such as corporate brand, identity and reputation, communications and CSR. Marwa serves on the editorial board of Journal of Marketing Communications and was Vice-Chair of South West Federation of Museums and Art Galleries, UK. She works hand in hand with non-academic partners as board member of charities and research advisor for public sector, such as Devon and Cornwall Police. Her research has appeared in leading scientific journals such as Journal of Business Research, European Journal of Marketing, Corporate Reputation Review and Qualitative Market Research, Journal of Marketing Communications, Management and Organization Review, Management and Organization Review and Journal of Business and Industrial Marketing. She has contributed chapters to edited books, reports for funded research projects, and popular accounts of her work has appeared in The Times, The Daily Mail, Devon Live, Palm FM, PlymouthLive, CornwallLive, and Heart Radio.
"About the title" may belong to another edition of this title.
Anybook.com
Lincoln, United Kingdom
AbeBooks seller since December 22, 1999
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