An Integrated Marketing Communication Case Study of a Small Daily Newspaper

Language: English

Published by VDM Verlag Dr. Müller|VDM Verlag Dr. Müller e.K., 2008

3836479702 / 9783836479707

  • Softcover
  • New
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Seller: moluna, Greven, Germanymoluna

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Softcover

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This is a multi-method case study of a small, local newspaper, which in the last several years has developed innovative product design changes and experienced an increase in its circulation. Quantitative and qualitative data were gathered through several ph.

Seller Inventory # 5388342

Title
An Integrated Marketing Communication Case Study of a Small Daily Newspaper
Author
Barfuss, Natalie
Publisher
VDM Verlag Dr. Müller|VDM Verlag Dr. Müller e.K.
Publication year
2008
Condition
New
Binding
Soft cover
Language
English
ISBN 10
3836479702
ISBN 13
9783836479707
Dimensions
1.6 x 22 x 15
Seller catalogs
Sozialwissenschaften/Recht/Wirtschaft

moluna

Greven, Germany

5-star seller

AbeBooks seller since July 9, 2020

Shipping rates from Germany to U.S.A.

Item26 to 60 business days26 to 60 business days
First item£ 41.55£ 41.55
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Moluna GmbH

Engberdingdamm 27
Greven, Germany 48268