Integrated Communications in the Post-Modern Era
Language: English
Published by Palgrave Macmillan, 2014
- Hardcover
- New
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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Condition: New
£ 135.96
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Add to basketItem description from seller
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global. Num Pages: 286 pages, biography. BIC Classification: KJD; KJM; KJP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 18. Weight in Grams: 490. . 2014. 2015th Edition. hardcover. . . . . Books ship from the US and Ireland.
Seller Inventory # V9781137388537
- Title
- Integrated Communications in the Post-Modern Era
- Author
- Kitchen, Philip J.; Uzunoglu, Ebru
- Publisher
- Palgrave Macmillan
- Publication year
- 2014
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1137388536
- ISBN 13
- 9781137388537
"Synopsis" may belong to another edition of this title.
About the Author
Ebru Uzuno?lu is Associate Professor at Izmir University of Economics in Turkey and works as the Head of the Public Relations and Advertising Department. She teaches courses on Marketing Communications, Campaign Design in IMC, IMC Projects, and Brand Management. Her research interests include integrated marketing communications, brand communications, and more recently interactive characteristics of new media. She has published research in many journals such as the Journal of Marketing Communications, International Journal of Human Sciences, and Public Relations Review. Prior to her academic career, Ebru worked for over a decade in several national and international companies as a marketing communication specialist and product manager.
"About the title" may belong to another edition of this title.
Kennys Bookstore
Olney, MD, U.S.A.
AbeBooks seller since October 9, 2009
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