Intangible Assets (Hardcover)
Language: English
Published by Oxford University Press, Oxford, 2003
- Hardcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 380.70
Quantity: 1 available
Add to basketItem description from seller
Hardcover. In today's ultra-competitive global economy, intangibles are increasingly taking centre stage in firms' business strategies and investors' valuations. Physical and financial assets are becoming commodities, yielding at best a competitive return on investment. In their place, intangible assets such as patents, brands, unique business processes, breakthrough scientific discoveries and strategic alliances are what firms are using to create dominant market positions, control risk, generate abnormal profits, and achieve growth and wealth. The dramatic rise and fall of high-technology company valuations has brought the unusual economic characteristics of intangible assets into the public arena. The concurrent advantages and vulnerabilities of intangible-intensive companies has highlighted the importance of having an in-depth understanding of the economics of intangibles and developing tools to better manage and evaluate them. This reader provides that understanding by bringing together the best research and advocacy on intangibles. Wealth and growth in today's economies are driven primarily by intangible assets. The aim of this book is to bring together the best research and thinking in this rapidly emerging area. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9780199256938
- Title
- Intangible Assets (Hardcover)
- Author
- John R.M. Hand
- Publisher
- Oxford University Press, Oxford
- Publication year
- 2003
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0199256934
- ISBN 13
- 9780199256938
"Synopsis" may belong to another edition of this title.
About the Author
Baruch Lev is the Philip Bardes Professor of Accounting and Finance with the Stern School of Business at New York University; Director of the Vincent C. Ross Center for Research; and a consultant to numerous corporations and investors. He is the award-winning author of several books and various research studies published in leading accounting, finance, and economic journals.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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