Insurance Customer Relationship Management System : A Customer Context, Communication History, and Service Coordination Layer for Modern Insurers
Language: English
Published by Amazon Digital Services LLC - Kdp Jul 2026, 2026
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 90.55
Quantity: 2 available
Add to basketItem description from seller
Neuware - Insurance Customer Relationship Management Systems offers a practical and architectural view of CRM in the insurance industry-one that goes far beyond contact management, sales automation, and customer service software.In insurance, the customer relationship is formed through quotations, applications, policies, premiums, claims, payments, servicing activities, communications, and countless interactions across the life of a policy. Managing that relationship requires more than a modern interface. It requires a connected environment that gives customer-facing teams meaningful customer context, preserves communication history, coordinates service activities, and links customer needs with the operational systems that execute the insurer's business.This book develops a comprehensive framework for understanding that environment. It explains the nature of insurance as a systems-based business, examines the insurance customer relationship lifecycle and CRM operating model, translates operational needs into system requirements, and defines the capabilities and architecture of a modern insurance CRM platform. It also traces the historical evolution of insurance CRM and considers how enterprise services, orchestration, digital collaboration, and artificial intelligence may shape its future.Written for insurance professionals, business and technology leaders, architects, analysts, product teams, consultants, and practitioners involved in customer operations and transformation, this book provides a structured way to understand how CRM can serve as the relationship management layer between the customer and the complex operational systems of the insurance enterprise.…
Seller Inventory # 9798190116526
- Title
- Insurance Customer Relationship Management System : A Customer Context, Communication History, and Service Coordination Layer for Modern Insurers
- Author
- Insuros Org
- Publisher
- Amazon Digital Services LLC - Kdp Jul 2026
- Publication year
- 2026
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 13
- 9798190116526
- Item weight
- 694 grams
- Dimensions
- 246x189x20 mm
- Series
- Book 3 of 3: Insurance Front-End Systems Series
Insurance Customer Relationship Management Systems offers a practical and architectural view of CRM in the insurance industry—one that goes far beyond contact management, sales automation, and customer service software.
In insurance, the customer relationship is formed through quotations, applications, policies, premiums, claims, payments, servicing activities, communications, and countless interactions across the life of a policy. Managing that relationship requires more than a modern interface. It requires a connected environment that gives customer-facing teams meaningful customer context, preserves communication history, coordinates service activities, and links customer needs with the operational systems that execute the insurer’s business.
This book develops a comprehensive framework for understanding that environment. It explains the nature of insurance as a systems-based business, examines the insurance customer relationship lifecycle and CRM operating model, translates operational needs into system requirements, and defines the capabilities and architecture of a modern insurance CRM platform. It also traces the historical evolution of insurance CRM and considers how enterprise services, orchestration, digital collaboration, and artificial intelligence may shape its future.
Written for insurance professionals, business and technology leaders, architects, analysts, product teams, consultants, and practitioners involved in customer operations and transformation, this book provides a structured way to understand how CRM can serve as the relationship management layer between the customer and the complex operational systems of the insurance enterprise.
"Synopsis" may belong to another edition of this title.
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