Instructor's Manual for Strategic Marketing Cases in Emerging Markets

Language: English

Published by Berlin Springer International Publishing Springer Jun 2017, 2017

3319526960 / 9783319526966

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom. 90 pp. Englisch.

Seller Inventory # 9783319526966

Title
Instructor's Manual for Strategic Marketing Cases in Emerging Markets
Author
Atanu Adhikari
Publisher
Berlin Springer International Publishing Springer Jun 2017
Publication year
2017
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3319526960
ISBN 13
9783319526966
Item weight
172 grams
Dimensions
233x93x11 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

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First item£ 19.76£ 19.76
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BuchWeltWeit Ludwig Meier e.K.

Germany