Instructor's Manual for Strategic Marketing Cases in Emerging Markets : A Companion Volume
Language: English
Published by Springer, Berlin, Springer, 2017
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 34.21
Quantity: 2 available
Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.
Seller Inventory # 9783319526966
- Title
- Instructor's Manual for Strategic Marketing Cases in Emerging Markets : A Companion Volume
- Author
- Atanu Adhikari
- Publisher
- Springer, Berlin, Springer
- Publication year
- 2017
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3319526960
- ISBN 13
- 9783319526966
- Item weight
- 172 grams
- Dimensions
- 233x93x11 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
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