Inspire!: How to Keep Your Customers When Your Competitors Can't
Language: English
Published by Ft Publishing International, 2009
- Softcover
- Used
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
AbeBooks seller since December 22, 1999
Condition: Used - Good
£ 3.32
Quantity: 1 available
Add to basketItem description from seller
This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780273727569.
Seller Inventory # 9474907
- Title
- Inspire!: How to Keep Your Customers When Your Competitors Can't
- Author
- Champy, J.
- Publisher
- Ft Publishing International
- Publication year
- 2009
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0273727567
- ISBN 13
- 9780273727569
- Item weight
- 400 grams
- Seller catalogs
- Business
DON’T LOSE CUSTOMERS TO YOUR COMPETITORS – KEEP IT REAL AND KEEP YOUR CUSTOMERS’ LOYALTY
If you’re a business, you need customers. And once you’ve got them, you don’t want to lose them – especially not to your competitors. In today’s world of choice the customer is definitely king, but it is still possible to inspire your customers’ loyalty and make sure they stick with you. How? In Inspire!, Jim Champy shows you how to increase your market share by:
- Defining an authentic, consistent selling proposition that your customers will be passionate – and stay passionate – about
- Engaging a new generation of customers who value transparency
- Bringing authenticity to everything your company does – real authenticity, not the ‘fake authenticity’ today’s savvy customers will sniff out a mile away
Drawing on case studies from both traditional and new, ‘sexy’ industries, Champy reveals how you can move your company forward with new products, services and business models that reflect the best of what you really are. In Inspire!, you’ll learn how market-leading companies reinvigorate themselves in the face of brutally tough and creative competition; how to deliver value in new ways based on convenience; how to offer simplicity and honesty to your customers; and how to go beyond mere marketing campaigns to lead crusades that customers genuinely want to join. The common trait these companies have, and which you need to hold on to as well, is the ability to remain true to themselves. They consistently uphold their own values in their products, services and actions And they keep hold of their customers.
Once again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they face: making customers stick.
"Synopsis" may belong to another edition of this title.
From the Back Cover
“If you love the game of business, you’d be hard pressed to find a book with more ‘good moves’ per page than Inspire!”
Paal Gisholt,President and CEO, SmartPak
“… provides ‘food for thought’ and insightful guidance for all companies ... particularly important in today’s economy.”
Chiquita White, Section Head, Product Development, Procter & Gamble
HOW TO KEEP HOLD OF YOUR CUSTOMERS FOR GOOD
Jim Champy revolutionized business with Reengineering the Corporation. Now, in Inspire!, he takes on the challenge of how to win your customers’ loyalty and keep their business - even in tough times. This concise and accesible book shows you how to increase your market share by keeping your customers, even in an era of relentless commoditization and price pressure.
Drawing on case studies of exceptionally high-growth companies from both traditional and new industries, Champy reveals how you can attract new customers – and crucially, retain the ones you already have - with fresh products, services and business models that reflect the best of what you really are. Discover how these winning companies consistently uphold their own values in their products, services and actions, and how this helps them keep hold of their customers. Then make sure you keep hold of yours!
"About the title" may belong to another edition of this title.
Anybook.com
Lincoln, United Kingdom
AbeBooks seller since December 22, 1999
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 10 business days | 1 to 3 business days |
|---|---|---|
| First item | £ 13.04 | £ 31.98 |
Payment methods
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Based in central Lincoln, Anybook Ltd. sells exclusively on line. We specialise in academic works. All our books are in good condition or better, unless otherwise described. We will respond to your enquiry promptly and mail books out within 24 hours of receiving payment. We use Royal Mail and other reputable couriers at greatly discounted postage rates. If you find cheaper postage from the UK, we'll match it. Remember if you are unsatisfied in any way with any purchase, we will give you a complete and unconditional refund. All books are hand wrapped. All e-mails answered personally. All books are offered subject to being unsold.…
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Anybook Ltd.
28 West End,, Burgh le Marsh,
Lincolnshire, United Kingdom PE24 5EY
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Anybook Ltd is a company registered in England and Wales. Company Registration Number: 3692291. VAT Number: GB753406145. Share Capital GBP100.
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Burgh le Marsh,
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