Insight into Neuromarketing : New Approach to Engineer International Marketing Intelligence System (IMIS).
Language: English
Published by Scholars' Press, 2021
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 88.13
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - By applying neuroscience-based principles, you'll be able to create marketing messaging and visuals that better connect with your target audience.As the name suggests, neuromarketing means the application of brain-based research to the discipline of marketing in general and digital marketing in particular. It involves the use of functional Magnetic Resonance Imaging (fMRI), the measurement of brain electrical activity or other technologies used to measure people's responses to marketing creative, such as copywriting, product descriptions, pricing, packaging, and advertising. Rresearchers may find that a particular stimulus causes a response in the brains of test subjects that's correlated with a desired behavior (e.g. the release of a 'feel good' hormone). Obviously, as a marketer, you'd want to know these cause-effect relationships so that you can apply the principles to your creative, and thereby drive improvements to your key conversion metrics. This book explains all about how effectively neuroscience practices can be useful and implementable in Marketing and consumer behaviour.…
Seller Inventory # 9786138955016
- Title
- Insight into Neuromarketing : New Approach to Engineer International Marketing Intelligence System (IMIS).
- Author
- Md. Sadique Shaikh
- Publisher
- Scholars' Press
- Publication year
- 2021
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 6138955013
- ISBN 13
- 9786138955016
- Item weight
- 423 grams
- Dimensions
- 220x150x17 mm
"Synopsis" may belong to another edition of this title.
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| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.30 | £ 37.67 |
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