Insanely Simple: The Obsession That Drives Apple's Success

Segall, Ken

ISBN 10: 1591846218 / ISBN 13: 9781591846215

Published by Portfolio, 2013

Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Seller Inventory # 00106290933

Synopsis:

Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. It's what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.

As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical marketing campaigns as "Think Different" and naming the iMac.

This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.

Segall brings Apple's quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you'll discover how companies that leverage this power can stand out from competitors--and individuals who master it can become critical assets to their organizations.

About the Author: KEN SEGALL worked closely with Steve Jobs as ad agency creative director for NeXT and apple. He was a member of the team that created apple's legendary "Think Different" campaign, and he's responsible for that little "i" that's a part of apple's most popular products. Segall has also served as agency creative director for IBM, Intel, Dell, and BMW.

Bibliographic Details

Title: Insanely Simple: The Obsession That Drives ...
Publisher: Portfolio
Publication Date: 2013
Binding: Soft cover
Condition: Good