Innovative Planning for Electronic Commerce and Enterprises : A Reference Model

Language: English

Published by Humana, 2000

0792384377 / 9780792384373

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Hsu and Pant in Innovative Planning for Electronic Commerce and Enterprises: A Reference Model have proposed a management planning model for developing strategic goals for e-commerce enterprises. The authors feel they may be provocative sometimes; however, the field is so new that there is no working model for an e-commerce enterprise with a proven success record. In this book, Hsu and Pant develop a framework for a working model. This framework has three parts: (1) The first part is the planning model and a methodology. The planning model is based on principles derived from the literature and the author's research. The methodology also uses Value Chain Analysis to connect e-commerce goals with business processes. (2) The second part evaluates the model and calibrates it to industrial cases and established scholarly results in the field. (3) The last part consists of three exploratory plans for some industrial applications, including supply chain integration, Internet banking, and customer service (ordering) for heavy industry. About fifty cases are discussed in the book at various degrees of depth. The three industrial cases illustrate how to apply the planning model using the methodology. Hence, the book's e-commerce reference model is obtained from the planning model, its methodology, and the industrial benchmarks.

Seller Inventory # 9780792384373

Title
Innovative Planning for Electronic Commerce and Enterprises : A Reference Model
Author
Somendra Pant
Publisher
Humana
Publication year
2000
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0792384377
ISBN 13
9780792384373
Item weight
468 grams
Dimensions
241x160x16 mm

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