Innovative Perspectives on Corporate Communication in the Global World
Language: English
Published by Business Science Reference, 2021
- Softcover
- New



Condition: New
£ 177.92
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Innovative Perspectives on Corporate Communication in the Global World | María Dolores Olvera-Lobo (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2021 | Business Science Reference | EAN 9781799868002 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
Seller Inventory # 119953484
- Title
- Innovative Perspectives on Corporate Communication in the Global World
- Author
- María Dolores Olvera-Lobo (u. a.)
- Publisher
- Business Science Reference
- Publication year
- 2021
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 1799868001
- ISBN 13
- 9781799868002
- Item weight
- 886 grams
- Dimensions
- 280 x 216 x 19 mm
- Seller catalogs
- Bücher
Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
"Synopsis" may belong to another edition of this title.
About the Author
Juncal Gutiérrez-Artacho is a Doctor in Translation and Interpreting and lecturer at the Department of Translation and Interpreting at the University of Granada (Spain). She has given courses in different degrees and master’s at a number of Spanish universities. She has participated in numerous national and European research projects. Her lines of research are the multilingual Information Retrieval and new translation and interpreting technologies. http://orcid.org/0000-0002-0275600X
Irene Rivera-Trigueros is a PhD candidate at the Department of Translation and Interpreting of the University of Granada, Spain. She is currently working as a predoctoral researcher at the University of Granada with an FPU contract funded by the Spanish Ministry of Education, Culture and Sports. She graduated in Translation and Interpreting at the University of Granada and holds a MA in Information and Scientific Communication (University of Granada) and a MA in Teacher Training for Compulsory and Upper Secondary Education, Vocational Education and Training (VET) and Language Teaching (University of Almería).
Mar Díaz-Millon is a predoctoral researcher in the Department of Translation and Interpeting, at the University of Granada, Spain. Her main lines of research are new technologies applied to translation, web localization, transcreation, web transcreation, translation didactics. She is currently working on her PhD at the University of Granada and has several scientific publications.
"About the title" may belong to another edition of this title.
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