23 Innovations in Digital Communication : Move Beyond Speculations and Master Mediated Communication
Language: English
Published by Laurence King Okt 2019, 2019
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 55.91
Quantity: 2 available
Add to basketItem description from seller
Neuware - describes, criticizes and evaluates 26 digitalinnovations that are used in media andcommunication. Innovations that are not hypes,but that were implemented to reach permanentchanges in media and communication. Theinnovations are supported by testimonials ofprofessionals in the field and the scientificfoundation of their mechanism of action. Theimpact and professional, scientific and socialchallenges coming with these innovations arediscussed.Reading this book will render deep insights intohow innovative digital media can be used toinfluence buying behavior and decision-making.This book answers questions such as 'How doI create a strong brand story ', 'What are theeffects of serious gaming ', 'How can we useVR in our communication ', 'How do consumersprocess emotional stories ' and 'Is persuasionprofiling unethical '. The answers to thesequestions are not only based on the authorsknowledge and research, but each innovation isalso discussed by top experts on that specificinnovation.- extensive overview of all major mediainnovations- exploring the current and future mediascape- providing information on how to apply theseinnovations.…
Seller Inventory # 9789063695187
- Title
- 23 Innovations in Digital Communication : Move Beyond Speculations and Master Mediated Communication
- Author
- Jan Aarts
- Publisher
- Laurence King Okt 2019
- Publication year
- 2019
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 9063695187
- ISBN 13
- 9789063695187
- Item weight
- 1,069 grams
- Dimensions
- 251x200x28 mm
Reading this book will render deep insights into how innovative digital media can be used to influence buying behavior and decision-making. This book answers questions such as “How do I create a strong brand story?”, “What are the effects of serious gaming?”, “How can we use VR in our communication?”, “How do consumers process emotional stories?” and “Is persuasion profiling unethical?”. The answers to these questions are not only based on the authors knowledge and research, but each innovation is also discussed by top experts on that specific innovation.
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