Title: Innovation proactive ou r�active: Quelle est la meilleure approche pour les micro et petites entreprises ? (French Edition)
Publisher: Editions Notre Savoir
Publication Date: 2024
Language: French
ISBN 10: 6207979338
ISBN 13: 9786207979332
Binding: Soft cover
Condition: New

About this title

Synopsis

Cette recherche vise � d�terminer quelle approche de l'innovation, proactive ou r�active, a de meilleurs r�sultats sur la comp�titivit� des micro et petites entreprises. Deux programmes d'innovation au P�rou (Tacna Innova) et en Colombie (Macondo Lab) ont �t� analys�s, chacun avec une approche diff�rente : r�active, ax�e sur la r�solution de probl�mes, et proactive, bas�e sur des avantages opportunistes. Les deux approches de l'innovation pr�sentent des avantages et des inconv�nients. Si l'approche proactive peut g�n�rer une anticipation concurrentielle et ouvrir de nouveaux march�s, elle exige un investissement plus important dans la recherche et le d�veloppement. En revanche, l'approche r�active peut �tre rentable � court terme, mais limiter la capacit� d'innovation � long terme. En conclusion, le choix de la bonne orientation d�pend de la strat�gie, des objectifs et des ressources de chaque entreprise. Celles qui recherchent une croissance durable devraient envisager d'int�grer les deux approches.

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