How Innovation Really Works: Using the Trillion Dollar R&D Fix to Drive Growth, Second Edition
Language: English
Published by Entity Press, 2026
- Softcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
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- Title
- How Innovation Really Works: Using the Trillion Dollar R&D Fix to Drive Growth, Second Edition
- Author
- Knott, Anne Marie
- Publisher
- Entity Press
- Publication year
- 2026
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0971307644
- ISBN 13
- 9780971307643
Are you spending too much on R&D? Too little? Is your innovation program successful? And how do you measure that success?
Your company is spending millions on R&D every year, but despite your best efforts, that R&D isn't driving growth. If you're like 95% of firms, you aren't investing the right amount, and the productivity of your R&D has fallen dramatically over the past several years. That's because there hasn't been a universal, uniform, and reliable measure of R&D-until now.
First introduced in Anne Marie Knott's influential Harvard Business Review article, RQ (Research Quotient) is a revolutionary new tool that measures a company's R&D capability-its ability to convert investment in R&D into products and services people want to buy or to reduce the cost of producing these. RQ not only tells companies how "smart" they are, it provides a guide for how much they should invest in R&D to ensure that investment will increase revenues, profits, and market value.
Armed with insights from her experience as an R&D project manager, 20 years of academic research, and two National Science Foundation grants, Knott devised RQ and used the measure to test common innovation prescriptions across the full spectrum of U.S. companies engaged in R&D. The results are nothing short of game-changing.
In this essential guide, you will learn:
- how to use RQ to determine which R&D investments are most likely to drive growth-using the hard data you already have to better utilize the innovation tools you're already using
- the 10 misconceptions about innovation trends-and how to avoid the ones that don't work
- how investors can achieve 9x returns in the market and help companies in the process
- why corporate-and GDP-growth has stalled and how to restore it without R&D tax credits
Ten years after the original edition, this anniversary edition brings the RQ story up to date with:
- Updated examples throughout
- Three new chapters on additional factors affecting RQ
- FY2025 RQ50 replaces the FY2015 list
- Ten more years of evidence: the RQ50 portfolio continues to outpace the S&P 500 at the same level of market risk (beta)
"Synopsis" may belong to another edition of this title.
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