Innovation Strategy for Enterprises in Emerging Economies

Language: English

Published by Emerald Publishing Limited, GB, 2015

1785604813 / 9781785604812

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For a company to grow it needs to generate more margin of profit. It can generate more profit if it provides more value to customers. For this, it needs to put more value in each of the value activities. Agrawal, Satpathy, and Mohapatra demonstrate how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies, and this book explains these to the readers through real-word examples and case studies, taking the environment into consideration and concentrating on not just growth but sustainable growth.

Seller Inventory # LU-9781785604812

Title
Innovation Strategy for Enterprises in Emerging Economies
Author
Arjun Agrawal, Sanjay Mohapatra, Anurag Satpathy
Publisher
Emerald Publishing Limited, GB
Publication year
2015
Condition
New
Binding
Hardback
Language
English
ISBN 10
1785604813
ISBN 13
9781785604812
Item weight
416 grams
Dimensions
15.24 x 0.97 x 22.86 cm

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