Innovation Management: Strategies Concepts And Tools For Growth And Profit

Shlomo Maital/D.V.R. Seshadri

ISBN 10: 8126938617 / ISBN 13: 9788126938612

Published by Atlantic Publishers and Distributors (P) Ltd, 2024

About this Item

New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

Seller Inventory # ABEJUNE24-428521

Bibliographic Details

• Title: Innovation Management: Strategies Concepts And Tools For Growth And Profit
• Publisher: Atlantic Publishers and Distributors (P) Ltd
• Publication Date: 2024
• Language: English
• ISBN 10: 8126938617
• ISBN 13: 9788126938612
• Binding: Soft cover
• Edition: International Edition
• Condition: Brand New

About this title

Synopsis

Innovation Strategies, Concepts and Tools for Growth and Profit is a unique book in the rapidly growing discipline of Innovation Management. It seeks to build on the experience from an earlier discipline—Competitive Strategy. It took more than two decades for practitioners to realize that successful strategy is driven by implementation, not by formulation. Similarly, successful innovation—the key to growth and profit—rests on disciplined management and implementation of the innovation process from start to finish. This book first answers the key Why innovate? How to innovate? Who innovates? It then provides 10 essential and practical tools to help innovators guide their ideas to marketplace success.

Following the publication of the successful first edition, and in response to many readers′ positive feedback for its case studies, the second edition contains a large number of new mini case studies about innovative start-ups, businesses, and ideas in the period of 2007–12 Innovation Management shows how companies and individuals can transform creative ideas into powerful, sustainable, change-the-world businesses and emphasizes the crucial role of execution in implementing inspiring ideas.