Innovation Management and New Product Development

Trott, Paul

ISBN 10: 0273655604 / ISBN 13: 9780273655602

Published by Pearson Education, Limited, 2002

Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 367935-6

Synopsis:

The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. This book brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovation as a management process.  A conceptual framework is introduced which emphasises the importance of internal processes and external linkages. It also examines how the heritage and knowledge base of an organisation drive the development of business opportunities.  It is these opportunities which are at the heart of new product ideas. The wide subject of technology management is also tackled and in particular, how companies manage research and development (R&D).

From the Back Cover: Innovation Management and New Product Development is suitable for undergraduates studying innovation management/new product development. It should also be of interest to undergraduates studying technology management as well as masters students studying marketing or product development. The text brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovation as a management process.

Bibliographic Details

Title: Innovation Management and New Product ...
Publisher: Pearson Education, Limited
Publication Date: 2002
Binding: Soft cover
Condition: Very Good