Innovation Management and New Product Development. This item is unavailable.Innovation Management and New Product Development

The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. This book brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovation as a management process.  A conceptual framework is introduced which emphasises the importance of internal processes and external linkages. It also examines how the heritage and knowledge base of an organisation drive the development of business opportunities.  It is these opportunities which are at the heart of new product ideas. The wide subject of technology management is also tackled and in particular, how companies manage research and development (R&D).

Innovation Management and New Product Development is suitable for undergraduates studying innovation management/new product development. It should also be of interest to undergraduates studying technology management as well as masters students studying marketing or product development. The text brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovation as a management process.