Innovation Management and New Product Development
Language: English
Published by Financial Times/ Prentice Hall, 2005
- Softcover
- Used
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
AbeBooks seller since December 22, 1999
Condition: Used - Good
£ 2.50
Quantity: 1 available
Add to basketItem description from seller
This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780273686439.
Seller Inventory # 9607719
- Title
- Innovation Management and New Product Development
- Author
- Trott, P.
- Publisher
- Financial Times/ Prentice Hall
- Publication year
- 2005
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0273686437
- ISBN 13
- 9780273686439
- Edition
- 3rd Edition
- Item weight
- 1,150 grams
- Seller catalogs
- Business
The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process.
Written in an accessible style, this third edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.
This book will be suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering.
"Synopsis" may belong to another edition of this title.
From the Back Cover
"Trott adopts a refreshing multi-functional perspective to innovation management and new product development. The structure and content of the third edition is carefully crafted to present NPD as a real management process, with associated challenges and dilemmas clearly highlighted. My MBA and final year undergraduate students find the book accessible and very readable. It provides a valuable support to their learning."
Dr. Helen Perks, Chair, Product Development and Management Association (PDMA) UK and Ireland, Manchester Business School, University of Manchester
Want to outperform your competitor? How can firms best transform exciting technology into successful products? How can firms capture knowledge and creativity and create a successful end-product? Paul Trott’s Innovation Management and New Product Development, 3e answers these questions and explains how innovation and product development is a management process, not just a functional activity.
QUOTE FORTHCOMING
Highly accessible and readable, Innovation Management and New Product Development, 3e synthesises the areas of innovation management and new product development for business students. Filled with up-to-date examples to drive home arguments and comprehensive diagrams to illustrate more complex concepts, this lively text shows how the development of new products requires the expertise of a cross-section of areas including finance, manufacturing, human resources, marketing and business strategy.
QUOTE FORTHCOMING
Paul Trott is a Principal Lecturer at the Business School, University of Portsmouth and holds a PhD from Cranfield University. He has written numerous reports and publications in the area of innovation management.
"About the title" may belong to another edition of this title.
Anybook.com
Lincoln, United Kingdom
AbeBooks seller since December 22, 1999
Shipping rates from United Kingdom to U.S.A.
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|---|---|---|
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