Innovation Heroes: Understanding Customers as a Valuable Innovation Resource (Paperback or Softback)
Language: English
Published by World Scientific Publishing Europe Ltd 6/29/2018, 2018
- Softcover
- New
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.BargainBookStores
AbeBooks seller since January 23, 2002
Condition: New
£ 44.80
Quantity: 5 available
Add to basketItem description from seller
Innovation Heroes: Understanding Customers as a Valuable Innovation Resource.
Seller Inventory # BBS-9781786347817
- Title
- Innovation Heroes: Understanding Customers as a Valuable Innovation Resource (Paperback or Softback)
- Author
- Schweitzer, Fiona
- Publisher
- World Scientific Publishing Europe Ltd 6/29/2018
- Publication year
- 2018
- Condition
- New
- Book Type
- Book
- Binding
- Paperback or Softback
- Language
- English
- ISBN 10
- 1786347814
- ISBN 13
- 9781786347817
- Item weight
- 0.91 pounds
- Series
- Book 14 of 20: Series on Technology Management
This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls.
This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them.
"Synopsis" may belong to another edition of this title.
About the Author
Fiona Schweitzer is a professor of marketing at Grenoble École de Management and at the University of Applied Sciences Upper Austria. Her academic research focuses on visualization in concept tests, technology adoption, social innovation, and customer integration into the innovation process. She has won three best-paper awards and has presented her work at various scientific conferences and published them as book chapters and in academic journals such as Journal of Product Innovation Management, International Journal of Innovation Management, Psychology & Marketing, Creativity & Innovation Management, and Research-Technology Management. She regularly works with high-tech companies such as Wacker Neuson, Siemens, and Viking/Stihl on diverse marketing and innovation management tasks. She worked as a visiting professor at the London Business School, the University of Berkeley, and the University of Hong Kong and gathered practical innovation and marketing skills at B2C companies (such as Unilever) and NGOs (such as WWF).
Joe Tidd is a physicist with subsequent degrees in technology policy and business administration. He is a professor of technology and innovation management at SPRU, visiting professor at University College London, and former professor of Cass Business School, Copenhagen Business School, and Rotterdam School of Management. He is the former deputy director of SPRU and head of the Innovation Group and director of the Executive MBA Program at Imperial College. He has worked as a policy adviser to the Confederation of British Industry (CBI). He was a researcher for the 5-y International Motor Vehicle Program of the Massachusetts Institute of Technology (MIT) and has worked on technology and innovation management projects for consultants Arthur D. Little, CAP Gemini, and McKinsey and numerous technology-based firms. He has written nine books and more than 60 papers on the management of technology and innovation, with more than 17,000 research citations.
"About the title" may belong to another edition of this title.
BargainBookStores
Grand Rapids, MI, U.S.A.
AbeBooks seller since January 23, 2002
Shipping rates within U.S.A.
| Item | 4 to 10 business days | 4 to 9 business days |
|---|---|---|
| First item | £ 0.00 | £ 29.83 |
Payment methods
Store description
Save up to 90% on your favorite items at BargainBookStores.com! Our 20,000 square foot warehouse in Grand Rapids, Michigan is filled with hundreds of thousands of books and consumer goods, all at the lowest prices! We've been serving internet customers with great deals since 2001. All books ship from Grand Rapids, Michigan. 100% Customer Satisfaction Guaranteed We want to ensure your satisfaction. If you are dissatisfied with your purchase or shopping experience, we would like to hear from you. Please contact us by email: cs@bargainbookstores.com. Please be sure to include your contact information and order number. We do not charge a restocking fee for returns. Your Privacy BargainBookStores.com does not provide, sell or market customer information to other businesses or organizations.…
Specialty
Out of Print Books, Specializing in Academic and Professional Books, Bargain Books - Save Up to 90% Off Publisher's List Price!, Remainder Books, Store-Wide Range of New Books in all CategoriesSeller's business information
BargainBookStores
3423 Lousma Dr SE
Grand Rapids, MI U.S.A. 49548
Terms of sale
BargainBookStores guarantees 100% Customer Satisfaction. We ship worldwide and offer a variety of shipping methods to meet your needs. Please place your order directly via ABEBooks.com. We accept payment by MasterCard and Visa. For more information, contact us by email at cs@bargainbookstores.com. Full contact info is below:
BargainBookStores.com LLC
3423 Lousma Dr SE
Grand Rapids, MI 49548
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to BargainBookStores, Grand Rapids, Michigan, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
We will ship to all domestic and most international destinations.
Please note: Shipping times are estimated and are not guaranteed by BargainBookStores.