Innovation : Fast Track to Success

Bruce, Andy, Birchall, David

ISBN 10: 013296483X / ISBN 13: 9780132964838

Published by Pearson Education, Limited, 2012

About this Item

Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Seller Inventory # 40917955-20

Bibliographic Details

• Title: Innovation : Fast Track to Success
• Publisher: Pearson Education, Limited
• Publication Date: 2012
• Language: English
• ISBN 10: 013296483X
• ISBN 13: 9780132964838
• Binding: Soft cover
• Condition: Good

About this title

Synopsis

Companies that innovate successfully get six key things right. These are planning, pipeline, process, platform, people, and performance, and you need to get them right too. This book gives you a practical framework that will help you seek out new commercial opportunities and develop new and better ways of doing things. For innovation to be more than a buzzword it has to be deeply integrated into a team's structure--this book presents an integrated approach that will accelerate your move from buzzwords to practical steps to implementation.

About the Author

Andy Bruce is widely acclaimed as an authority in innovation Management, covering the creative and innovation process from ideas to implementation. Bruce founded two companies specializing in innovation and project management. Clients include companies such as EDS, Nokia and Coca-Cola. Bruce has written 8 books, including Strategic Thinking and Project Management titles from the Dorling Kindersley Essential Manager series, and Business FAQs. David Birchall, as a Professor at Henley Business School, has been involved in both implementing innovations in the way programs are delivered and researching into innovation management in organizations.