Innovation in an Advanced Consumer Society: Value-Driven Service Innovation
Language: English
Published by Oxford University Press, 2016
- Hardcover
- New
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Seller Inventory # B9780198705116
- Title
- Innovation in an Advanced Consumer Society: Value-Driven Service Innovation
- Author
- Peder Inge Furseth
- Publisher
- Oxford University Press
- Publication year
- 2016
- Condition
- New
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0198705115
- ISBN 13
- 9780198705116
- Item weight
- 475 grams
When interacting with leading businesses, there is a common acceptance that we need a better understanding of how to innovate in a service economy. Today, most advanced economies are service and knowledge based, accounting for about 70 percent of GDP. OECD reports document a considerable knowledge gap related to service innovation.
It is a challenge for both business and society that future economic growth will increasingly be based on services rather than manufacturing and products. Failing to understand innovation issues in this context as an engine for growth is somewhat alarming.
This raises the question: do we know how to innovate successfully in a consumer driven society?
In this book, the authors develop the concept of Value Driven Service Innovation, alongside a methodology for applying this approach in practice: the Service Innovation Triangle. They develop a better understanding of innovation, based on the uniqueness of services in order to develop the theory of service innovation suitable for a consumer society.
"Synopsis" may belong to another edition of this title.
About the Author
Richard Cuthbertson's research focuses on innovation in service firms in a consumer society, where choice, digital channels, and the heterogeneity of the service experience combine to create a challenging environment for both business and public policy. Richard earned his undergraduate degree in Management Science at Lancaster University. After working in central government, the energy sector, an automotive company, and a niche consultancy, Richard returned to academia to complete a PhD at the University of Southampton, during which he moved from Bournemouth to Oxford. Richard is a current Fellow of the Finland Distinguished Professor Programme, and was previously a Board member of the Charity Retail Association. He was awarded the Emerald Literati Network Award for Excellence (2010) and the Pegasus Prize for eBusiness Future Insights (2006).
"About the title" may belong to another edition of this title.
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