Title: Innovaci�n proactiva vs. reactiva: �Cu�l es el mejor enfoque para las micro y peque�as empresas? (Spanish Edition)
Publisher: Editorial Acad�mica Espa�ola
Publication Date: 2024
Language: Spanish
ISBN 10: 6139432707
ISBN 13: 9786139432707
Binding: Soft cover
Condition: New

About this title

Synopsis

Esta investigaci�n tiene como objetivo determinar qu� enfoque de innovaci�n, proactivo o reactivo, tiene mejores resultados en la competitividad de las micro y peque�as empresas. Como metodolog�a se analizaron dos programas de innovaci�n en Per� (Tacna Innova) y Colombia (Macondo Lab) cada uno con un enfoque diferente: reactivo, enfocado en la resoluci�n de problemas y proactivo, basado en ventajas oportunistas. Ambos planteamientos de innovaci�n tienen ventajas y desventajas. Mientras el enfoque proactivo puede generar anticipaci�n competitiva y abrir nuevos mercados, demanda una inversi�n m�s significativa en investigaci�n y desarrollo. Por otro lado, el enfoque reactivo puede ser rentable a corto plazo, pero limitar la capacidad de innovaci�n a largo plazo. Como conclusi�n la elecci�n de la orientaci�n adecuada depende de la estrategia, objetivos y recursos de cada empresa. Aquellas que buscan un crecimiento sostenible deben considerar la posibilidad de integrar ambos enfoques.

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