Information Processing Research in Advertising (Hardcover)
Language: English
Published by Taylor & Francis Ltd, London, 2026
- Hardcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 165.45
Quantity: 1 available
Add to basketItem description from seller
Hardcover. Originally published in 1983, Information Processing Research in Advertising was dedicated to helping bridge the interdisciplinary gap among psychologists, marketing researchers, linguists, and communication scientists at the time. In considering the many and varied effects of advertising, a very central issue is how the information in an ad is processed, that is, how people understand and remember what an ad said. Although this suggests that cognitive psychology could contribute directly to the study of advertising, it had not been the case until this point. Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. It is this approach that this book develops and explores, through examination of research on a variety of problems. Today it can be read in its historical context. Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. This book, first published in 1983, develops and explores this approach, through examination of research on a variety of problems. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9781041378211
- Title
- Information Processing Research in Advertising (Hardcover)
- Author
- Richard Jackson Harris
- Publisher
- Taylor & Francis Ltd, London
- Publication year
- 2026
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1041378211
- ISBN 13
- 9781041378211
Originally published in 1983, Information Processing Research in Advertising was dedicated to helping bridge the interdisciplinary gap among psychologists, marketing researchers, linguists, and communication scientists at the time. In considering the many and varied effects of advertising, a very central issue is how the information in an ad is processed, that is, how people understand and remember what an ad said. Although this suggests that cognitive psychology could contribute directly to the study of advertising, it had not been the case until this point. Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. It is this approach that this book develops and explores, through examination of research on a variety of problems. Today it can be read in its historical context.
"Synopsis" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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