Title: The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
Publisher: Free Press
Publication Date: 2003
Language: English
ISBN 10: 0743227298
ISBN 13: 9780743227292
Binding: Hardcover
Condition: Very Good

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Ed Keller is the CEO of RoperASW. A global marketing research and consulting firm, RoperASW serves many of the world's leading companies in the areas of brand strategy, customer loyalty management, corporate reputation, and communications effectiveness. A nationally recognized expert on marketing and consumer trends, Keller serves on the board of directors of the Advertising Research Foundation and is a member of the Market Research Council.

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