Influencers : Who are they? Where do you find them? And how do they light the fire?

Language: English

Published by ACC Art Books - IPSUK Jun 2018, 2018

9401452164 / 9789401452168

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

Condition: New

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Item description from seller

Neuware - - Among the first to provide the big picture of influencer marketing in the European market - Practical step-by-step plan with numerous case studies - Based on 20 years of expertise in innovative marketing 'Influencers are like a match in a hearth. You can't get the fire to start without them (unless you can afford to use more drastic methods). But their way of working often remains hidden: as soon as the fire is burning, you no longer see the match.' Like the wood in a hearth, the combined talents within a company form a solid basis for business activity. But this alone is not enough to make a company successful. What every company needs is a plan for finding the influencers who can set its brand alight. Influencers provides decision-makers and marketing executives with a guide for translating an influencer strategy into practice, and allows influencers themselves to discover how to build up sustainable relationships with trendsetting companies. In doing so, Influencers is among the first to clearly map out the often-neglected subject of influencer marketing in Europe.…

Seller Inventory # 9789401452168

Title
Influencers : Who are they? Where do you find them? And how do they light the fire?
Author
Carole Lamarque
Publisher
ACC Art Books - IPSUK Jun 2018
Publication year
2018
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
9401452164
ISBN 13
9789401452168
Item weight
359 grams
Dimensions
242x170x15 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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Einbeck, Germany 37574