Influencer Relations: Insights on Analyst Value
Language: English
Published by Folrose, 2017
- Softcover
- Used
Seller: Mispah books, Redhill, Surrey, United KingdomMispah books
AbeBooks seller since April 15, 2021
Condition: Used - Very good
£ 108.00
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- Title
- Influencer Relations: Insights on Analyst Value
- Author
- Duncan S. Chapple
- Publisher
- Folrose
- Publication year
- 2017
- Condition
- Very Good
- Dust jacket
- Dust Jacket Included
- Book Type
- book
- Binding
- paperback
- Language
- English
- ISBN 10
- 0906378079
- ISBN 13
- 9780906378076
Valuable analyst and advisory firms like Gartner Inc and Forrester Research influence half of the world’s spending on information and communications technology. As a result, tens of thousands of analyst relations professionals are engaged in influencer marketing campaigns focussed on shifting those researchers and consultants impact on high-growth markets. No-one has more expertise into the value of analysts and advisors than Duncan Chapple and Sven Litke. As the managing partners of Kea Company, the world’s largest analyst relations consultancy, their book gives their insights into how analyst value is created and captured. The book also includes contributions by notable industry figures, including Andrew Reed, Annelieke Nagel, Anthony Kennada, Bram Weerts, Christopher Manfredi, Derk Erbé, Donna Stein, Efrem Mallach, Hank Barnes, Lawrence Hecht, Michael Coté, Neil Pollock, Peggy O'Neill, Rebecca Lieb, Sharon Robinson, and Suyog Shetty.
"Synopsis" may belong to another edition of this title.
About the Author
Sven is one of the Managing Partners at Kea Company and part of the global Kea Management Team. His day to day activities include, but are not limited to managing the business operations and overseeing the Kea Company service delivery. Having worked with many start-ups and vendors, both in his time at Gartner and as an executive, he has accumulated a broad knowledge of the IT-industry. This not only covers the various areas of the IT-market (software, hardware, services and consulting), but also provides a "multi-angle view" of the IT-business from a channel, vendor, analyst and consulting perspective. Sven has more than 20 years experience in sales, marketing and general management. Sven received a Master of Science degree in Business Management and Marketing from Westf�lische Wilhelms-University M�nster.
Robert "Bob" Sakakeeny is a Partner at Kea Company. He has 35 years experience in the high technology industry spanning senior roles in analyst firms and high technology providers. As a research director in what is now Gartner, he created and grew a new service which covered network devices, network operating systems and networking protocols. In addition to several years building analyst relations at Hewlett Packard, he managed competitive intelligence and business strategy at CA Technologies, EMC, and Wang Laboratories.
"About the title" may belong to another edition of this title.
Mispah books
Redhill, Surrey, United Kingdom
AbeBooks seller since April 15, 2021
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