Influencer Relations
Language: English
Published by Folrose, 2018
- Softcover
- New
Condition: New
£ 15.86
Quantity: Over 20 available
Add to basketItem description from seller
Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Klappentextrnrn2018 second edition with a new chapter on Gartner Inc s Magic Quadrant. nValuable analyst and advisory firms like Gartner Inc and Forrester Research influence half of the world s spending on information and communications technolo.
Seller Inventory # 447104113
- Title
- Influencer Relations
- Author
- Chapple, Duncan S|Litke, Sven
- Publisher
- Folrose
- Publication year
- 2018
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0906378087
- ISBN 13
- 9780906378083
- Edition
- 2nd Edition
2018 second edition with a new chapter on Gartner Inc's Magic Quadrant.
Valuable analyst and advisory firms like Gartner Inc and Forrester Research influence half of the world’s spending on information and communications technology. As a result, tens of thousands of analyst relations professionals are engaged in influencer marketing campaigns focussed on shifting those researchers and consultants impact on high-growth markets. No-one has more expertise into the value of analysts and advisors than Duncan Chapple and Sven Litke. As the managing partners of Kea Company, the world’s largest analyst relations consultancy, their book gives their insights into how analyst value is created and captured. The book also includes contributions by notable industry figures, including Andrew Reed, Annelieke Nagel, Anthony Kennada, Bram Weerts, Christopher Manfredi, Derk Erbé, Donna Stein, Efrem Mallach, Hank Barnes, Lawrence Hecht, Michael Coté, Neil Pollock, Peggy O'Neill, Rebecca Lieb, Sharon Robinson, and Suyog Shetty.
"Synopsis" may belong to another edition of this title.
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