Influencer Marketing. Moderne Vehikel der Informations- und Inhaltsübertragung : Chancen und Risiken für Unternehmen
Language: German
Published by GRIN Verlag, 2020
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 15.51
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Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - Studienarbeit aus dem Jahr 2019 im Fachbereich BWL - Marktforschung, Note: 1,3, Hochschule für Technik Stuttgart, Sprache: Deutsch, Abstract: Diese Studienarbeit untersucht vor dem Hintergrund des Influencer-Marketings den Einsatz von Influencern durch Unternehmen. Dabei werden die Chancen und Risiken für die jeweiligen Unternehmen hinterleuchtet. Dazu werden zunächst grundlegende Begrifflichkeiten geklärt, anschließend die Verortung des Influencer-Marketings vorgenommen und Aspekte der erfolgreichen Umsetzung des Influencer-Marketings in Unternehmen, zum Beispiel durch die Betrachtung des PESO-Modells, dargestellt.Die Arbeit im Marketing und der damit zusammenhängende Abverkauf von Produkten oder Dienstleistungen setzt heutzutage eine Online-Präsenz voraus. Dabei ist es notwendig sein Online-Publikum miteinzubeziehen, um eine Markenbekanntheit zu etablieren und das Geschäft auszubauen.Bei der aktuellen Überflutung von Werbeangeboten im virtuellen Netz, ist es nicht immer einfach für Unternehmen potenzielle Konsumenten zu erreichen. Zunehmend machen Werbetreibende von den Vorteilen der Mundpropaganda Gebrauch und integrieren vor diesem Hintergrund das Influencer-Marketing als Strategie in den Marketingmix ihrer Unternehmen.…
Seller Inventory # 9783346149992
- Title
- Influencer Marketing. Moderne Vehikel der Informations- und Inhaltsübertragung : Chancen und Risiken für Unternehmen
- Author
- Masa Radtke
- Publisher
- GRIN Verlag
- Publication year
- 2020
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- German
- ISBN 10
- 3346149994
- ISBN 13
- 9783346149992
- Item weight
- 68 grams
- Dimensions
- 210x148x4 mm
"Synopsis" may belong to another edition of this title.
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