The Influence of Social Media on Investment Behavior, Brand Equity, and Organizational Growth. A Mixed-Method Analysis

Language: English

Published by GRIN Verlag, GRIN Verlag Apr 2025, 2025

3389141243 / 9783389141243

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This item is printed on demand - Print on Demand Titel. Neuware -Research Paper (undergraduate) from the year 2024 in the subject Business economics - Investment and Finance, grade: A, , course: B.Com. International Accounting and Finance, language: English, abstract: In the digital age, social media has transformed investment decision-making by providing real-time financial insights, market trends, and investment opportunities. This study explores the profound impact of social media on investor behavior, analyzing its influence on financial markets, decision-making processes, and risk perception. Platforms such as Twitter, Reddit, YouTube, and Instagram have emerged as key sources of financial information, fostering a shift from traditional advisory-based investing to community-driven discussions.Through a mixed-method research approach, including surveys and statistical analysis, the study examines the role of financial influencers, viral stock trends, and sentiment analysis in shaping investor confidence. Findings indicate that while social media democratizes financial knowledge, it also presents challenges such as misinformation, herd mentality, and speculative investing. The research highlights the need for critical evaluation of online financial content and regulatory measures to safeguard investor interests. By understanding social media's growing role in investment decisions, this study provides valuable insights for investors, financial institutions, and policymakers in navigating the evolving digital investment landscape.Books on Demand GmbH, Überseering 33, 22297 Hamburg 100 pp. Englisch.…

Seller Inventory # 9783389141243

Title
The Influence of Social Media on Investment Behavior, Brand Equity, and Organizational Growth. A Mixed-Method Analysis
Author
Radhika P. Y.
Publisher
GRIN Verlag, GRIN Verlag Apr 2025
Publication year
2025
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3389141243
ISBN 13
9783389141243
Item weight
157 grams
Dimensions
210x148x8 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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