Influence of Children on Purchase Decision Making in Urban Household
Language: English
Published by LAP LAMBERT Academic Publishing, 2019
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Among all the factors that influence a buyer's behavior, the single most influential group in the consumption behavior pattern of an individual is the family. Therefore the real target of the marketer is not any individual but the family as a whole. It is an acknowledged fact that members in a family influence value items such as consumer durables, food products, automobiles etc. that are used by different family members. Given that a family usually has multiple decision makers, it becomes imperative for marketers to understand the decision-making process within the family and develop an appropriate strategy in accordance. While researches exploring the role played by spouses are bounty, others focusing on the role of children are relatively limited; especially in India and especially for products for which children are not the primary audience. This book explores the child's influence in the purchase decision making within an urban household in India, aiming to understand the variation in the children's influence across different products, age, gender, SEC and family type.…
Seller Inventory # 9786139458219
- Title
- Influence of Children on Purchase Decision Making in Urban Household
- Author
- Chhavi Taneja
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2019
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 6139458218
- ISBN 13
- 9786139458219
- Item weight
- 417 grams
- Dimensions
- 220x150x17 mm
"Synopsis" may belong to another edition of this title.
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