Infinite Loop: How the World's Most Insanely Great Computer Company Went Insane

Malone, Michael S.

ISBN 10: 1854106937 / ISBN 13: 9781854106933

Published by Aurum Press, 2000

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers. Seller Inventory # wbs1614393966

Synopsis:

How Apple, the world's most insanely great computer company, went insane. Malone, who grew up with the founders of Apple, Steve Jobs and Steve Wozniak, recounts the story of the fall and rise again of Apple.

Review: Apple Computer has made for good copy over the years. From its beginnings in the garage owned by Steve Jobs's parents and the launch of the Macintosh to the regimes of John Scully and Gil Amelio, Apple's story is irresistible and has been captured in several books. Now in Infinite Loop, Michael S. Malone offers what may be the best rendition yet of Apple's storied past.

Malone's account begins deep in the heart of Santa Clara Valley and the early lives of Apple's two founders, Jobs and Steve Wozniak. Malone seamlessly interlaces his accounts of the forces that shaped the two Steves--from the nascent electronics industry of the '60s and companies such as Sylvania and Hewlett Packard to Jobs' work at Atari and his repeated and often deceitful manipulation of his genius friend, the Woz. From these early beginnings, Malone takes the reader through the life of Apple Computer: its founding and launch of the Apple I, the return of Steve Jobs, the rollout of the iMac. In the end, Malone, a journalist who grew up in Silicon Valley and first covered Apple in 1979, writes that Apple was a company with lots of attitude but one that was bereft of character and only when that fact was laid bare "did the essential hollowness of the enterprise stand exposed." Infinite Loop is a wonderfully written, even gripping, corporate biography that anyone who has fallen under Apple's spell will enjoy. Recommended. --Harry C. Edwards, Amazon.com

Bibliographic Details

Title: Infinite Loop: How the World's Most Insanely...
Publisher: Aurum Press
Publication Date: 2000
Binding: Soft cover
Condition: Good