Inductive Fuzzy Classification in Marketing Analytics

Language: English

Published by Springer, Palgrave Macmillan Jun 2014, 2014

3319058606 / 9783319058603

Series: Book 2 of 12 - Fuzzy Management Methods

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This item is printed on demand - Print on Demand Titel. Neuware -To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on theoretical studies as a researcher, the author explains fuzzy classification, inductive logic and the concept of likelihood and introduces a blend of Bayesian and Fuzzy Set approaches, allowing reasonings on fuzzy sets that are derived by inductive logic. By application of this theory, the book guides the reader towards a gradual segmentation of customers which can enhance return on targeted marketing campaigns. The algorithms presented can be used for visualization, selection and prediction. The book shows how fuzzy logic can complement customer analytics by introducing fuzzy target groups. This book is for researchers, analytics professionals, data miners and students interested in fuzzy classification for marketing analytics.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 148 pp. Englisch. …

Seller Inventory # 9783319058603

Title
Inductive Fuzzy Classification in Marketing Analytics
Author
Michael Kaufmann
Publisher
Springer, Palgrave Macmillan Jun 2014
Publication year
2014
Condition
Neu
Binding
Buch
Language
English
ISBN 10
3319058606
ISBN 13
9783319058603
Item weight
395 grams
Dimensions
241x160x14 mm
Series
Book 2 of 12: Fuzzy Management Methods

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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