Individuals in B2b Marketing : Sensemaking and Action in Context

Book 43 of 60: Routledge Studies in Marketing

Ivanova-gongne, Maria (EDT); Torkkeli, Lasse (EDT); Koporcic, Nikolina (EDT); Barner-rasmussen, Wilhelm (EDT)

ISBN 10: 1032482362 ISBN 13: 9781032482361
Published by Routledge, 2025
Language: English
Condition: New Soft cover

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