Does polarization help win elections? How have smartphones changed Indian politics? Did the Balakot strike make the difference in 2019? Why are women a distinct voting bloc in some states but not in others? Why does GDP growth have almost no impact on election outcomes? Since 2014, Pradeep Gupta and Axis My India have established themselves as India’s most accurate and trusted election forecasters. Between 2013 and 2020, the Axis My India forecast was the most accurate in 95 per cent of state and general elections. Now Gupta takes us on a journey through the art and science of elections in the world’s largest democracy. Based on years of field interviews and analysis, he gives us a masterclass – provocative, entertaining and enlightening – in how and why Indians choose their leaders. ‘Pradeep Gupta is the gold standard of polling in India.’ Kalli Purie, Vice-Chairperson, India Today Group ‘Pradeep Gupta has put into this book his experience of conducting election surveys all over India for almost a decade.’ Shivraj Singh Chouhan, Chief Minister of Madhya Pradesh ‘I believe Pradeep Gupta’s success comes from his deep understanding of voter psychology which goes beyond market research and statistics. In How India Votes, he delves deep into the voter’s psyche and takes the reader on an insightful journey through how Indians choose their leaders.’ Y.S. Jagan Mohan Reddy, Chief Minister of Andhra Pradesh

About the Author

Pradeep Gupta is India’s top psephologist and chairman and managing director of Axis My India, which has successfully predicted 44 out of 46 exit polls since 2013. A Harvard Business School (USA) alumnus, Gupta is a leading name in market research. He is a first generation entrepreneur from a dusty village in Madhya Pradesh, and believes his humble beginnings give him an insight into human behaviour

"About this title" may belong to another edition of this title.

Store Description

We first started out as ?The Paperback Exchange,? a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become ?PBShop.? This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first visit or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.

Visit Seller's Storefront

Seller's business information

Pbshop.co.uk Ltd
Unit 22 Horcott Industrial Estate, Horcott Road, Fairford, GL7 4BX, United Kingdom

Sale & Shipping Terms

Terms of Sale

Returns Policy
We ask all customers to contact us for authorisation should they wish to return their order. Orders returned without authorisation may not be credited.
If you wish to return, please contact us within 14 days of receiving your order to obtain authorisation.

Returns requested beyond this time will not be authorised.

Our team will provide full instructions on how to return your order and once received our returns department will process your refund.
Please note the cost to return any...

More Information

Right of cancellation

Shipping Terms

Books are shipped from our US or UK warehouses. Delivery estimates allow for delivery from either location.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	7 to 14 business days	7 to 14 business days
First item	� 0.00	� 0.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.