Improving Service Quality and Customer Engagement With Marketing Intelligence
Language: English
Published by Igi Global Scientific Publishing, 2024
- Softcover
- Used

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- Title
- Improving Service Quality and Customer Engagement With Marketing Intelligence
- Author
- Sinha, Mudita (EDT); Bhandari, Arabinda (EDT); Priya, Samant Shant (EDT); Kabiraj, Sajal (EDT)
- Publisher
- Igi Global Scientific Publishing
- Publication year
- 2024
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 13
- 9798369368145
"Synopsis" may belong to another edition of this title.
About the Author
Arabinda Bhandari is presently working as an Associate Professor in Strategic Management area in School of Management, Presidency University, Bangalore, India. He is an author of “Strategic Management - A conceptual Framework”, published from McGraw Hill India. He has more than 20 years of experience in industry and academics.
Samant Priya PhD , is currently affiliated with the Lal Bahadur Shastri Institute of Management.
Sajal Kabiraj specializes in strategic management consulting and innovation-based market research studies. He has strong international practice area and research experience in multinational corporations. Dr Kabiraj presently teaches at the School of Business, Design and Technology at Häme University of Applied Sciences (HAMK), Finland. Through his teaching career in China as a tenured Full Professor and elsewhere, he has been awarded the Best Teacher Awards in 2008, 2011, 2014, and 2018 for academic research and teaching excellence. His research interests lie in strategy, sustainability, innovation, entrepreneurship, and international business. Sajal’s research focuses on the question of how companies, in collaboration with other societal actors, can contribute to sustainable development as defined in the UN Sustainable Development Goals (SDGs). He works together closely with practitioners from various industries to find answers to questions of practical and academic relevance. His research is characterized by a quantitative-empirical approach. In addition to active publishing, he likes to be active in collaboration with companies and other societal stakeholders and create societal impact. Sajal received the Outstanding Contribution Award for Research and Teaching from Dongbei University of Finance and Economics, Dalian, PR China in 2018. He has been awarded the highest honor to foreign experts “Xinghai Friendship Award 2015” by the Mayor of Dalian City, Dalian Municipal Government, PR China. He has supervised theses at the postgraduate level, including MBA, MSc, and Doctoral students.
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