Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs
Vavra, Terry G.
ISBN 10: 0873894057 ISBN 13: 9780873894050
Published by Asq Pr, 1997
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Hardcover
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About this Item
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Synopsis:
Marketing Metrics President Vavra (Pace U.; White Plains, NY) details the philosophy and key issues of customer satisfaction measurement (CSM). CSM entails gaining access to a customer base, assessing performance via survey design and data collection, analytical and graphing tools for reporting, and linking satisfaction to business objectives. Incl
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Bibliographic Details
Title: Improving Your Measurement of Customer ...
Publisher: Asq Pr
Publication Date: 1997
Binding: Hardcover
Condition: very_good