The Impossible Advantage : Winning the Competitive Game by Changing the Rules
Language: English
Published by Wiley & Sons, Incorporated, John, 2009
- Hardcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
AbeBooks seller since October 13, 2008
Condition: Used - Very good
£ 20.02
Quantity: 1 available
Add to basketItem description from seller
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # GRP97541901
- Title
- The Impossible Advantage : Winning the Competitive Game by Changing the Rules
- Author
- Buchholz, Andreas, WÃ rdemann, Wolfram, WÃ rdemann, Wolfram, Wiley, Ned
- Publisher
- Wiley & Sons, Incorporated, John
- Publication year
- 2009
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0470717122
- ISBN 13
- 9780470717127
- Item weight
- 1.032 pounds
- Dimensions
- N/A
This book:
- Will help you to break through to an entirely new level of thinking: winning the game by changing the rules in your own favour.
- Explains that you don’t need a technological breakthrough, product innovation or a massive marketing budget to change the rules of the competition.
- Shows you that you can become a ′game changer′ and gain a seemingly ‘impossible’ advantage even over far larger competitors, no matter how large your market or how small your segment is.
- Introduces you to four compelling ‘Game Changing Strategies’ that work for managers from any industry or business sector.
For more information on The Impossible Advantage, go to the official website: http://www.impossible-advantage.com
"Synopsis" may belong to another edition of this title.
About the Author
Andreas Buchholz, an engineer, and Wolfram Wördemann, a communication specialist, first met at Procter & Gamble in Schwalbach, Germany. After earning their marketing spurs at P&G, they jointly founded the marketing strategy consultancy ‘Buchholz Wördemann Partners’ located in Königstein near Frankfurt am Main. Together with the team they have assembled, BW Partners have served a large number of multinational corporations across Europe and beyond, always with a focus on breakthrough, “out of the box” strategic thinking. Their extensive list of clients includes Amexco, Bayer Schering, IBM Lenovo, Nestlé, Pepsico, Pfizer, Procter & Gamble, Sanofi-Aventis, Siemens, T-Mobile, and World Vision. Andreas and Wolfram co-authored the Financial Times bestseller ‘What Makes Winning Brands Different: The hidden method behind the world’s most successful brands’ (John Wiley & Sons 2000).
Ned Wiley first made a mark in the world of television thirty years ago when, as Procter and Gamble’s first European Brand Manager, he introduced Italian television audiences to the soap opera. His career spans consumer marketing, advertising and interactive digital communications, at firms including Foote, Cone & Belding, Publicis Group and Gist Communications.
Today, Ned is with one of the world’s largest media companies, Axel Springer. As a Managing Director of Axel Springer Digital TV Guide, he is once again working to revolutionize the way advertisers engage consumers by helping consumers navigate the ever-changing landscape of television and video entertainment. Ned is an alumnus of The University of Chicago College and The University of Chicago Booth School of Business.
"About the title" may belong to another edition of this title.
Better World Books Ltd
Dunfermline, United Kingdom
AbeBooks seller since October 13, 2008
Shipping rates from United Kingdom to U.S.A.
| Item | 11 to 28 business days | 11 to 28 business days |
|---|---|---|
| First item | £ 5.00 | £ 5.00 |
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