Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth
Language: English
Published by Kogan Page Ltd, United Kingdom, London, 2018
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
AbeBooks seller since March 16, 2007
Condition: Used - Very good
£ 7.04
Quantity: 2 available
Add to basketItem description from seller
Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies. Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM. Between them, the authors have designed and delivered programmes globally for clients such as Rolls-Royce, Unilever, Vodafone, The Economist and many more. Rigorously researched, well-grounded and practical, this book is - quite simply - the definitive, go-to resource for implementing key account management programmes. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…
Seller Inventory # GOR009903438
- Title
- Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth
- Author
- Dr Javier Marcos
- Publisher
- Kogan Page Ltd, United Kingdom, London
- Publication year
- 2018
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0749482753
- ISBN 13
- 9780749482756
- Item weight
- 776 grams
- Dimensions
- 170.0 x 240.0
"Synopsis" may belong to another edition of this title.
About the Author
<b>Mark Davies </b>is a Visiting Fellow for Cranfield School of Management, and a Chartered Marketer and Fellow of the Chartered Institute of Marketing. Based in Cranfield, UK, he is also Managing Director of Segment Pulse. As a practitioner, he has worked in the pharmaceutical and oil & gas industries, where he led large global and regional businesses and sales teams. He is also the author of <b><i>Implementing</i></b> <b><i>Key Account Management</i></b>, also published by Kogan Page.
<b>Dr Rodrigo Guesalaga </b>is a Professor of Marketing at the Universidad Alberto Hurtado, Chile. Previously, he was Dean of the School of Economics at Universidad Finis Terrae in Chile, Associate Professor and Director of the Strategic Sales Diploma at Pontificia Universidad Católica de Chile, and Senior Lecturer at Cranfield University, UK, where he led the Key Account Management Forum and the Sales Directors' Programme. He has also been invited to teach Universidad de los Andes in Chile, Vlerick Business School in Belgium, University of Eastern Finland, and University of Miami, US. He is the author of <b><i>Implementing Key Account Management</i></b>, also published by Kogan Page.
<b>Sue Holt </b>is the Director of Cranfield's flagship Open Programme on Key Account Management and is Co-Director of the Key Account Management Forum. Based in Cranfield, UK, she has over 20 years' experience in lecturing, research, and consultancy. She is also the author of <b><i>Implementing Key Account Management</i></b>, also published by Kogan Page.
"About the title" may belong to another edition of this title.
WorldofBooks
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AbeBooks seller since March 16, 2007
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