Implementing Analytics: A Blueprint for Design, Development, and Adoption (The Morgan Kaufmann Series on Business Intelligence)

Sheikh, Nauman

ISBN 10: 0124016960 / ISBN 13: 9780124016965

Published by Morgan Kaufmann, 2013

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Synopsis:

Implementing Analytics demystifies the concept, technology and application of analytics and breaks its implementation down to repeatable and manageable steps, making it possible for widespread adoption across all functions of an organization. Implementing Analytics simplifies and helps democratize a very specialized discipline to foster business efficiency and innovation without investing in multi-million dollar technology and manpower. A technology agnostic methodology that breaks down complex tasks like model design and tuning and emphasizes business decisions rather than the technology behind analytics.

About the Author: Nauman Sheikh is a veteran of the data architecture profession who has built dozens of large scale operational and analytical systems over the last 18 years. He has worked in three continents solving business challenges in consumer credit, risk, fraud and direct marketing areas dealing with a variety of cultural, technological and legal challenges surrounding data and its use. He is a hands-on practitioner with skills ranging from analytical reporting to data mining models to analytics driven business decisions and their audit and control frameworks.

Bibliographic Details

Title: Implementing Analytics: A Blueprint for ...
Publisher: Morgan Kaufmann
Publication Date: 2013
Binding: paperback
Condition: Good