Impacts of FinTech, Alternative Funding Sources, and Behavioral Economics on Startup Growth

The rapid evolution of financial technology is transforming how entrepreneurs secure funding and navigate an increasingly digital financial landscape. New financing mechanisms are expanding opportunities for business creation while challenging many of the assumptions that have shaped traditional financial systems. At the same time, growing attention to behavioral factors is deepening our understanding of the judgments and choices that influence entrepreneurial success. As technological innovation and human decision-making become more closely intertwined, important questions are emerging about the future of entrepreneurial finance. These developments highlight the need for a deeper understanding of how digital financial ecosystems are reshaping entrepreneurship and economic growth. Impacts of FinTech, Alternative Funding Sources, and Behavioral Economics on Startup Growth examines the growing influence of financial technology on entrepreneurial finance and explores how emerging funding models are reshaping access to capital. This book investigates the role of human behavior in financial decision-making, highlighting how entrepreneurs and investors respond to opportunities presented by digital financial ecosystems. Through research and international case studies, this book provides insight into the factors that shape success in fintech-enabled entrepreneurial environments. Covering topics such as crowdfunding, investor psychology, and social enterprises, this book is an indispensable academic resource for graduate and doctoral students, entrepreneurs, startup founders, business owners, investors, venture capital professionals, angel investors, financial technology (FinTech) professionals, business consultants, startup advisors, policymakers, and more.

Naima Bentouir is a dedicated associate professor and researcher with a PhD in Finance and Business Management and strong international exposure. Earned a PhD through a part-time program at the University of Brighton Business School (UK) and completed two visiting researcher appointments at the European Business School in Porto, Portugal. An active member of the CICET-FCVC research center, contributing to international academic projects. Currently a partner in the Erasmus+ Capacity Building in Higher Education (CBHE) project H2SkillsMed, focusing on skills development and academic cooperation in the Mediterranean region. Combines academic rigor with a global outlook to deliver impactful teaching and research in finance

Afef Khalil is an assistant professor of Accounting at the Higher Institute of Accounting and Business Administration (ISCAE)- Tunisia. She is an associate researcher at the Economic Research Forum (ERF) in Egypt and a member of the ‘MOCFINE’ laboratory in Tunisia, Infinity Academic Development (IFAD) in Turkey, and the Moroccan Association of Control, Accounting, and Auditing (AMCCA) in Morocco. Dr Afef Khalil is the author of several books and publications in international journals. She is a referee and member of the editorial board of several journals.

Arsalan Hussain has completed his PhD in Business Management (fintech) from Universiti Utara Malaysia. He holds an M.Phil degree in Business Management from Institute of Business Management (IoBM) and MBA from Quaid- i- Azam University, Islamabad. He has a teaching experience of over 10 years at higher education institute of Pakistan. His research interests are in the areas of capital structure, financial performance, financial innovation, and corporate finance. He has published more than 15 articles in international peer- reviewed and indexed journals of scopus, web of science, and JCR impact factor journals. The main research has been published in leading management journals (e.g., Quality & Quantity, Humanities and Social Sciences Reviews, Journal of Open Innovation: Technology, Market, and Complexity, Administrative Sciences, and Pakistan Journal of Commerce and Social Sciences (PJCSS). He has also presented research papers in international & national conferences. He has been Assistant Finance Manager at Alshieba Trading in the Sultanate of Oman. Currently, Dr Arsalan is working as Assistant Professor at College of Business Management, IoBM. Recently, Dr. Arsalan has been recognized as an HEC Approved PhD Supervisor in the discipline of Management Sciences & Business Education.

Akinyo Ola is a Lecturer in Management at the University of Bristol School of Management. He is an FCCA Chartered Accountant and a Project Management Professional with diverse experiences in the private and public sectors. In addition to his teaching responsibilities, he also consults on business development, performance management and business sustainability. Akinyo is very excited about building new relationships and collaborating with researchers from other disciplines, and his research interest is in Project Management, Improving Organisational Performance, and Internal Control.