Impact Of Tv Viewing Behaviour On The Food Choices Of Children

Language: English

Published by LAP LAMBERT Academic Publishing Jul 2013, 2013

3659366552 / 9783659366550

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -The present study was intended to study the television viewing behaviour and the dietary pattern of school going children. The study thus conceived was carried out among the urban school going children of Puducherry belonging to both government and private schools. The sample size was 571 belonging to the age group of 12-15 years comprising of both boys and girls. Data was collected through self administered questionnaire. It was a eight month study from January 2012 to August 2012. Chi-square test and Mann-Whitney U test were done using SPSS 11.5. It was found that children are more interested in consuming the foods shown by the celebrities on televisions. The advertisements related to food, health drink and carbonated beverages had a remarkable impact on the consumption behaviour. The results showed that television advertisements had an effective impact on the eating behaviour of school going children. 76 pp. Englisch.

Seller Inventory # 9783659366550

Title
Impact Of Tv Viewing Behaviour On The Food Choices Of Children
Author
V. Raji Sugumar
Publisher
LAP LAMBERT Academic Publishing Jul 2013
Publication year
2013
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659366552
ISBN 13
9783659366550
Item weight
131 grams
Dimensions
220x150x5 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

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BuchWeltWeit Ludwig Meier e.K.

Germany