The Impact of Social Media on Consumer Purchasing Behavior. A Focus on the Skincare Brand
Language: English
Published by GRIN Verlag, 2025
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 37.24
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Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2024 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, , course: B.Com. Business Studies, language: English, abstract: This study examines the impact of social media on consumer purchasing behavior in the skincare industry, focusing on consumers in Hyderabad, India. By providing insights into these aspects, the research aims to help skincare brands and marketers enhance their social media strategies, improve customer trust, and optimize the online shopping experience for skincare consumers.The Indian skincare industry has witnessed rapid growth, fueled by increasing consumer awareness, rising disposable incomes, and the widespread adoption of digital marketing strategies. Social media platforms have become primary touchpoints for skincare brands to educate, engage, and influence consumers. However, Indian consumers also face challenges such as misleading advertisements, product authenticity concerns, and lack of regulatory oversight on influencer promotions. This study is essential to provide valuable insights for skincare brands, marketers, and policymakers on how to optimize social media strategies, improve consumer trust, and enhance the overall digital shopping experience for skincare products in India.…
Seller Inventory # 9783389129708
- Title
- The Impact of Social Media on Consumer Purchasing Behavior. A Focus on the Skincare Brand
- Author
- M. Arul Jothi
- Publisher
- GRIN Verlag
- Publication year
- 2025
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3389129707
- ISBN 13
- 9783389129708
- Item weight
- 112 grams
- Dimensions
- 210x148x6 mm
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