The Impact of Instagram : An analysis of Instagram's Impact on Generation Z when choosing an Austrian Spa

Language: English

Published by AV Akademikerverlag, 2019

6202225149 / 9786202225144

  • Softcover
  • New
See all details

Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

5-star seller

AbeBooks seller since August 14, 2006

Softcover

Condition: New

£ 53.82

£ 29.27 shipping 
Ships from Germany to U.S.A.

Quantity: 1 available

Add to basket
Free 30-day returns

Item description from seller

nach der Bestellung gedruckt Neuware - Printed after ordering - Social media is a very powerful tool in today's business and the impact on society is proved. But to what extent has the social media platform Instagram an impact on Generation Z The main objective of this book is to investigate whether Instagram has an impact on Generation Z's decision-making behaviour when choosing an Austrian spa facility. According to the determined research questions, this book aims to examine as well to what extent a professional Instagram account has an impact on the decision-making process, what the motivations are to use Instagram regarding a wellness stay and how Generation Z perceives the Austrian spa industry. In addition, recommendations for an enhanced Instagram performance for Austrian spa's will be given. To answer the research questions properly, a quantitative research method according to the expectation, motivation and attitude model by J. Gnoth was applied. Through the research process, the author came to the conclusion that Instagram's impact will increase continuously in the future. In addition, Austrian spas should enhance their Instagram performance to attract more potential Generation Z visitors. …

Seller Inventory # 9786202225144

Title
The Impact of Instagram : An analysis of Instagram's Impact on Generation Z when choosing an Austrian Spa
Author
Maria Priller
Publisher
AV Akademikerverlag
Publication year
2019
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6202225149
ISBN 13
9786202225144
Item weight
185 grams
Dimensions
220x150x8 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First item£ 29.27£ 37.63
Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

  • Visa
  • Mastercard
  • American Express
  • Apple Pay
  • Google Pay
  • Bank Wire Transfer
  • Check
  • Paypal

Store description

Das Unternehmen AHA-BUCH GmbH: Seit der Gründung von AHA-BUCH im Juli 2005 ist unser Hauptziel, zufriedenen Kunden so schnell und so preisgünstig wie möglich ihren Bücherwunsch zu erfüllen. Unsere Firma beschäftigt 16 Mitarbeiter, die nur ein Ziel kennen: den Kunden und seine Wünsche! Auf über 3700 m2 Fläche haben wir über 100.000 Bücher, Modernes Antiquariat und Spiele auf Lager.

Specialty

Kinderbücher & Kinderhör Casetten, German Books, Software, Natur & Tiere, Ratgeber, Sachbücher, Englische Bücher, Medizin & Gesundheit, Universität & Studium

Seller's business information

AHA-BUCH GmbH

Garlebsen 48
Einbeck, Germany 37574