Impact of Digital Transformation on the Development of New Business Models and Consumer Experience
Language: English
Published by IGI Global, 2022
- Softcover
- New
Seller: moluna, Greven, Germanymoluna
AbeBooks seller since July 9, 2020
Condition: New
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Add to basketItem description from seller
Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms.
Seller Inventory # 847489957
- Title
- Impact of Digital Transformation on the Development of New Business Models and Consumer Experience
- Publisher
- IGI Global
- Publication year
- 2022
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1799891801
- ISBN 13
- 9781799891802
Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.
"Synopsis" may belong to another edition of this title.
About the Author
João F. Proença is a full professor at the University of Porto and researcher at the Advance-CSG, ISEG, University of Lisbon, Portugal. He has been the Rector of the Universidade Europeia, Lisbon, Portugal, and the Dean of the Faculty of Economics, University of Porto, where he was also been in charge of relevant positions as Director of the Ph.D., MSc or BSc. He also held relevant professional positions in companies as administrator, CEO, managing director or sales manager. Furthermore, he has more than 150 papers published in several academic journals, for instance, at the Industrial Marketing Management, Journal of Service Management, Services Industry Journal, Journal of Services Marketing, or at the Journal of Business & Industrial Marketing, among many others. He also has published books, book chapters, conference papers, and opinion articles in newspapers and magazines. His research interests cover sustainability, services and B2B marketing, relationships and business networks, and the links between industry and services.
"About the title" may belong to another edition of this title.
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