The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Language: English
Published by HarperCollins, 1993
- Hardcover
- Used
Seller: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books
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Condition: Used - Fair
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Add to basketSeller Inventory # 088730592X-4-37827031
- Title
- The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
- Author
- Ries, Al; Trout, Jack
- Publisher
- HarperCollins
- Publication year
- 1993
- Condition
- Fair
- Binding
- hardcover
- Language
- English
- ISBN 10
- 088730592X
- ISBN 13
- 9780887305924
- Item weight
- 11 ounces
- Dimensions
- 5x1x9
"Synopsis" may belong to another edition of this title.
From the Back Cover
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over forty years of marketing expertise to identify the definitive roles that govern the world of marketing.
Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. With irreverent but honest insights, and often flying the face of conventional, but not always successful wisdom, they give us:
THE LAW OF CANDOUR
be honest with your audience, point out the negatives, and improve your credibility
THE LAW OF LINE EXTENSION
don't try to be all things to all people; companies that over-extend themselves consistently lose market share
THE LAW OF THE LADDER
the battle isn't lost if you fail to be No. 1
The real-life examples, common-sense suggestions and killer instincts contained in 'The 22 Immutable Laws of Marketing' are nothing less than the rules by which companies will flourish or fail.
"About the title" may belong to another edition of this title.
Gulf Coast Books
Cypress, TX, U.S.A.
AbeBooks seller since June 27, 2017
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