Confronting change is incredibly hard, both organizationally and personally. People become resistant. They are afraid. Yet the pace of change in our world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE.

Imagine It Forward is an inspiring, fresh, candid, and deeply personal book about how to grapple with the challenges to change we face every day. It is a different kind of narrative, a big picture book that combines Comstock's personal story in leading change with vital lessons on overcoming the inevitable roadblocks. One of the most successful women in business, Comstock shares her own transformation story from introverted publicist to GE's first woman Vice Chair, and her hard-won lessons in shifting GE, a 125 year old American institution, toward a new digital future and a more innovative culture.
As the woman who initiated GE's Ecomagination clean-energy and its (and NBC's) digital transformations, Comstock challenged a global organization to not wait for perfection, but to seek out emerging trends, embrace smart risks and test ideas boldly, and often. She shows how each one of us can become a "change maker" by leading with imagination.

"Ideas are rarely the problem," writes Comstock. "What holds all of us back, really--is fear. It's the attachment to the old, to 'What We Know.'"

As Comstock makes clear, transforming the mindset and culture of a company is messy. There is no easy checklist. It is fraught with uncertainty, tension and too often failure. It calls for the courage to defy convention, go around corporate gatekeepers when necessary, and reinvent what is possible.

For all those looking to spearhead change in their companies and careers, and reinvent "the way things are done," Imagine It Forward masterfully points the way.

About the Author

Beth Comstock is the former Vice Chair of GE, where for twenty-five years she led GE's efforts to accelerate new growth. She built GE's Business Innovations and GE Ventures, which develops new businesses, and oversaw the reinvention of GE Lighting. She was named GE's Chief Marketing Officer in 2003. She served as President of Integrated Media at NBC Universal, from 2006-08, overseeing the company's digital efforts, including the early formation of Hulu. She is a corporate director of Nike. Written about and profiled extensively in the media, from the New York Times to Forbes, Fortune and Fast Company, she has been named to the Fortune and Forbes lists of the World's Most Powerful women.

"About this title" may belong to another edition of this title.

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Open since 2005, Christianbookbag has been providing quality, low cost Christian materials to individuals throughout the United States.

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ChristianBookbag / Beans Books, Inc.
29313 Clemens Rd., Suite 2M, Westlake, OH, 44145, U.S.A.

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Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date.

Heather Welch
Beans Books, Inc.
29313 Clemens Rd. Suite 2M
Westlake, OH 44145
440-835-4443
info@christianbookbag.com

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If you are a consumer you can cancel the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.

INFORMATION REGARDING THE RIGHT OF CANCELLATION

Statutory Right to cancel

You have the right to cancel this contract within 14 days without giving any reason.

The cancellation period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the the last good or the last lot or piece.

To exercise the right to cancel, you must inform us, ChristianBookbag / Beans Books, Inc., 29313 Clemens Rd., Suite 2M, 44145, Westlake, Ohio, U.S.A., 1 440-835-4443, of your decision to cancel this contract by a clear statement (e.g. a letter sent by post, fax or e-mail). You may use the attached model cancellation form, but it is not obligatory. You can also electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". If you use this option, we will communicate to you an acknowledgement of receipt of such a cancellation on a durable medium (e.g. by e-mail) without delay.

To meet the cancellation deadline, it is sufficient for you to send your communication concerning your exercise of the right to cancel before the cancellation period has expired.

Effects of cancellation

If you cancel this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).

We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.

We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to cancel with contract.

We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.

We may withhold reimbursement until we have received the goods back or you have supplied evidence of having sent back the goods, whichever is the earliest.

You shall send back the goods or hand them over to us or ChristianBookbag / Beans Books, Inc., 22208 Detroit Rd, 44116, Rocky River, Ohio, U.S.A., 1 440-835-4443, without undue delay and in any event not later than 14 days from the day on which you communicate your cancellation from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.

Exceptions to the right of cancellation

The right of cancellation does not apply to:

the delivery of newspapers, journals or magazines with the exception of subscription contracts; and
the supply of digital content (including ebooks) which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not cancel it once delivery had started.

Model withdrawal form

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To: (ChristianBookbag / Beans Books, Inc., 29313 Clemens Rd., Suite 2M, 44145, Westlake, Ohio, U.S.A., 1 440-835-4443)

I/We (*) hereby give notice that I/We (*) withdraw from my/our (*) contract of sale of the following goods (*)/for the provision of the following goods (*)/for the provision of the following service (*),

Ordered on (*)/received on (*)

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Orders usually ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

We have a lot of great books. If you purchase additional items from us, you will receive reduced shipping. Your discount will appear at checkout.

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Shipping rates within U.S.A.
Order quantity	5 to 14 business days	3 to 6 business days
First item	� 3.01	� 6.28

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